Last Sunday I skipped the Instagram tips, been busy with a lot of other cool social media stuff (more on that in the near future), but for today I have another batch of 5 tips for you.
1. Instagram is growing fast, but it’s nowhere near Facebook (or Twitter)
In my eyes Instagram is by far the coolest social media platform to date, but it’s still very small in compare to Facebook and Twitter. Recently Instagram past 25 million users, which is an insane number when you realize it started in October 2010. I’m assuming most of the users are active users, meaning they upload at least one photo every month. Right now Facebook has more than 845 million active users, of which 500 million log in every day. Twitter recently passed the 500 million users, but “only” 100 million are active users. Bottomline, as rad as Instagram is, it’s reach is still limited in compare to Facebook and Twitter. And sure, you can feed all your Instagram posts into Facebook and Twitter, and that will definitely increase it’s reach, but then you aren’t optimizing each platform to it’s full potential. And it looks rather messy and lazy to me.
2. Don’t feed Instagram posts with links into Facebook and Twitter
Numerous times I’ve told you not to feed your Instagram into Twitter and Facebook. Sometimes it works for Twitter, Facebook is pretty much a no go. Maybe once a month you feed it into your Facebook page to show your Facebook fans that you have an Instagram account. A lot of times when you feed Instagram into Twitter you use more than 140 tokens (160 minus 20 for the Instagram link), so you’re already blowing it.
The worst thing to do (at the moment) is put a URL in your Instagram post, and feed that to Twitter. Why? Cause a URL isn’t clickable in Instagram, and therefore it also won’t work in Twitter. All you do is show people a picture of the link (and text). Think people are gonna type in a YouTube URL in their web browser on their phone? Hell no!
3. Don’t like your own photos or ask (beg) for a follow
No need to like your own photos. I’m assuming you uploaded something you like right? Even worse is to leave the same comment on photos posted by others, asking for people to follow you. I will never follow people that want to tell the world how bad they want extra followers. And for what, just for the number? Relax, you will get more followers. Maybe not as many as Andrew Reynolds, and that’s fine. Post some cool photos (max 3 a day), add some text and a couple relevant hashtags and give it some time.
4. Post real photos, taking with your phone
I’m guilty of this a well, but the best photos on Instagram are the ones shot a few moments before it was posted, with you iPhone. Real time! I’m posting flyers and screen shots (of this post for example) too, but Instagram is really about photos that are shot right here right now. It’s cool to show off your huge photo collection you shot with your high tech digital camera last year, but I’m way more impressed if you took a cool iPhone photo. Like this Insta photo shot by Don Brown a little while ago in Laguna Beach, CA. Simply amazing!
5. Plain product is just fucking boring
This last tips is for any social media platform, and it’s by far way underrated by a lot of people and brands. The best thing about social media is that it’s 2-way traffic. So don’t treat it like a website. I strongly believe social media is mostly about interaction, and not so much about what YOU post, especially for brands. If your website (homepage) is filled with strictly product shots that’s one thing, but please be less “business minded” when it comes to social media. It’s all about creating an emotional connection with your fans and consumers.
I get it, you sell online and you want your stuff to sell. But pushing it down people’s throat is not gonna help you out. So stop posting plain product shots! Sneak peak your designers computer screen by giving away a little bit of a future graphic, show a teamrider wearing a new product, or repost a photo from a fan/follower rocking your stuff. The best way to thank someone for buying your shit is to give them a shout out on social media. They will be stoked out of their mind, and probably gain some of your followers. And buy your stuff again, and tag your and so forth.
Sharing is caring right? Humanize your brand before it’s too late!
Questions or comments? Drop ‘em below!
Or shoot me an email at firstname.lastname@example.org.
For more Instagram tips see part 5 from last week.